ONE EIGHTY ONE

lightly obsessed with light

Driven by passion and craftmanship

Naming

Creative Direction
Visual Identity
Brand Roll Out

OneEightyOne is an innovative lighting production company. The name reflects the founder’s favorite color code, 181, which represents a striking deep blue-purple hue. This color is not only stunning but also challenging to replicate with LED lighting. The balance between aesthetics and practicality embodies their goal of expanding the possibilities of lighting. It's fair to say they have a passion for light that borders on obsession.

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KANDO MAGAZINE